Several reasons explain why the Grand Duchy decided to participate at the EXPO 2020 DUBAI. Here are the most important ones:
Excellent bilateral relations
Luxembourg has had close bilateral relations with the UAE for a long time. Participation in EXPO 2020 DUBAI is part of the continuation of these good relations.
The profile of the exhibition
With its theme “connect the minds, build the future” and its sub-themes sustainability, mobility and opportunity, which fit perfectly into the promotion efforts of the Luxembourg government, the exhibition should arouse strong interest among many economic actors in Luxembourg.
The “nation branding” point of view
Participation in the Expo is a unique opportunity to raise awareness of Luxembourg on the world stage.
The objectives of the participation will be to make Luxembourg better known, to promote its values of openness, dynamism and reliability, as well as to present Luxembourg as a country really focused on finding solutions to the challenges of the future.
The organizers estimate that 25 million people should visit the exhibition, 70% of which should come from abroad, from the Middle East, but also from all continents of the world. EXPO 2020 will be the most cosmopolitan universal exhibition in history.
Since its first participation in the World Exhibition in London in 1851, Luxembourg has been present whenever the theme corresponded to its DNA: Paris 1855, Paris 1867, Philadelphia 1876, Paris 1878, Antwerp 1885, Paris 1889, Brussels 1897, Paris 1900, Liege 1905, Brussels 1910, Gent 1913, Paris 1925, Chicago 1933-34, Brussels 1935, Paris 1937, New York 1939-40, Brussels 1958, Seattle 1962, Sevilla 1992, Lisbon 1998, Hanover 2000 and Shanghai 2010.